Diploma (Associate of Science Degree) in Business Administration – Marketing (MKT)

Become a student Course Catalog
Overview

The Diploma (Associate of Science Degree) in Business Administration – Marketing concentration equips students with the ability to integrate their marketing knowledge with fundamental communication, analytical skills, and creativity, preparing them to handle and lead marketing tasks in different organizations.

Overview

Program Educational Objectives

  1. Demonstrate an understanding of marketing concepts and techniques
  2. Identify the key elements of a customer-driven marketing strategy based on understanding the marketplace and customer needs
  3. Identify global forces external to the company that affect the marketing process
  4. Apply effective analytical and critical thinking skills in marketing concepts

Student Learning Outcomes

  1. Describe basic concepts in the marketing functional area of business
  2. Apply techniques and theories from the marketing mix concepts in firms
  3. Understand how to conduct marketing research for current market trends
  4. Recognize marketing global environment forces and their causes, effects and possible solutions towards managing a company and building customer relationships
  5. Critically analyze theoretical information on marketing and arrive at well-reasoned conclusions
Career Opportunities
Graduates may pursue career paths in areas such as marketing analytics, brand management, social-media marketing, digital marketing, marketing research, retailing and fashion, sales, advertising and promotion, international marketing, and new product development.
Degree Requirements
Credit
Credit requirement
60 credit hours
Duration
Duration
2 Years

The Diploma (Associate of Science Degree) in Business Administration – Marketing concentration requires a total of 60 credit hours and a minimum cumulative grade point average (CGPA) of 2.00.

Minimum Business Core Requirements

18 credit hours

  • (3) ACT 200
  • (3) ECO 200
  • (3) BUS 250
  • (3) MKT 210
  • (3) FIN 200
  • (3) BUS 201
Marketing Concentration Selective Requirements

18 credit hours

  • (3) MKT 330
  • (3) MKT 340
  • (3) MKT 360
  • (3) MKT 380
  • (3) MKT 390
  • (3) MKT 395
  • (3) MKT 350
  • (3) MKT 370
Math Requirements

6 credit hours

Quantitative Reasoning (6 credit hours):

  • (3) MAT 100
  • (3) MAT 150
Liberal Arts Requirements

18 credit hours

English Language and Communication Skills (9 credit hours):
  • (3) ENGL 100
  • (3) ENL 110 or ENGL 106
  • (3) COM 114
General Education Requirement (GEE) (9 credit hours):

Students must satisfy the requirements of the General Education as per the following conditions:

  1. Courses must be drawn from the Liberal Arts Department and from the General Education areas below (refer to the Liberal Arts Department section in the ACM Course Catalogue).
  2. The General Education areas are defined as:
    1. English Language and Communications Skills
    2. Social and Behavioral Ways of Knowing
    3. Humanistic and Artistic Ways of Knowing
    4. Interdisciplinary Ways of Knowing
  3. Courses may also be drawn from math, science, and professional selective courses as offered by ACM and with the Director’s permission.
  4. Courses that are already required under another category other than General Education Elective cannot be considered as a GEE course.
  5. ACM has the right to advise a student on a specific course under the GEE category.
  6. ACM has the right to assign some of the credits in the “General Education Requirement (GEE)” which are to be considered as part of the degree requirements in the form of course(s) available in the course catalogue (other than existing courses in the GEE category) with the Director’s approval. For example, Professional Selective Courses may be offered at ACM’s discretion as mandatory selective courses and considered part of the degree requirements.
Important Documents

You can download important documents from here!

Work Sheet Sample Plan of Study